Is Djo’s ‘End of Beginning’ the beginning of the end for TikTok as a music discovery platform? from Mashable
If you’ve scrolled on TikTok in the past week you’ve likely heard the refrain “And when I’m back in Chicago” over, and over, and over again. The snippet comes from the platform’s latest runaway hit, Djo’s 2022 song “End of Beginning.” It’s soundtracked a whopping 2.2 million videos and counting on the app — a…