Snapchat is going to put ads next to messages from your friends from the Verge Alex Heath
Illustration by Alex Castro / The Verge Snapchat will soon start “experimenting” with placing sponsored messages next to chat threads from friends, according to CEO Evan Spiegel. These “Sponsored Snaps” from brands will appear as unread messages in Snapchat’s main Chat tab, implying that they’ll sit above messages from a person’s contacts until they’re acted…