Illustration by Alex Castro / The Verge
Reddit has struck deals with major sports leagues, including the NFL, NBA, and the MLB, as the company looks to boost revenue following its move to go public. Through the program, Reddit will show more game highlights, behind-the-scenes videos, and ask-me-anything (AMA) sessions with players.
In exchange, advertisers on Reddit, such as Samsung, Ford, Volkswagen, and FanDuel, can show ads alongside video content posted by the leagues. Reddit will then share the revenue it gets from advertisers with the participating sports leagues, according to The Information. In the example shown below, Reddit shows an ad just before a highlight from a game between the San Francisco 49ers and the Seattle Seahawks.
GIF: Reddit
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